Background of the Case:
In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users 9️⃣ and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part 9️⃣ of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and 9️⃣ engage users interested in entertainment and sports betting in the Brazilian market.
Description of the Case:
We leveraged the hype of 9️⃣ the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on 9️⃣ creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging 9️⃣ categories, lucrative odds, user-friendly interfaces, and secure payment methods.
Implementation Steps:
