to get control of something or someone, sometimes by offering something in exchange: The article offers tips on how computer users can avoid being reeled in by internet hustlers. (Definition of reel in something/someone from the Cambridge Academic Content Dictionary Cambridge University Press)
to pull in a rope or an object on the end of a rope by turning a wheel round and round, or to release something in the same way: Slowly the fisherman reeled in his line, bringing the fish ashore. The firefighters reeled out the hoses from their fire engine. SMART Vocabulary: related words and phrases.