Background of the Case:
In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users ☀️ and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part ☀️ of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and ☀️ engage users interested in entertainment and sports betting in the Brazilian market.
Description of the Case:
We leveraged the hype of ☀️ the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on ☀️ creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging ☀️ categories, lucrative odds, user-friendly interfaces, and secure payment methods.
Implementation Steps:
