The traditional lotera has its roots in 15th century Italy, where it traveled to Spain. The Spanish brought the game to Mexico in the 18th century, around 1769. Initially played by the elite, La Lotera Mexicana grew in popularity in the 19th and 20th centuries thanks to traveling fairs, known as ferias.
You may be surprised to know that the quintessential Mexican game called La Lotera has its origins in Europe and came to Mexico by way of Spain. The traditional Loteria originated in Italy, moved to Spain, and finally came to Mexico in 1769.