888 holdings owns and operates several globally renowned sports betting and gaming brands, including William Hill, 888casino, 888sport, 888poker and Mr Green. We also operate the SI Sportsbook and SI Casino brands in the us in partnership with Authentic Brands Group.
Caesars acquired United Kingdom-based William Hill forR$3.7 billion in 2024. A year later, it sold the European operations of William Hill to 888 Holdings forR$2.6 billion.
