bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love 7️⃣ Knows No Boundaries’.
Football fans across Europe have an exciting season ahead, as the most important club competitions in European football 7️⃣ – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.
bwin’s latest 7️⃣ ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A 7️⃣ short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their 7️⃣ passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable 7️⃣ moments as a fan.
The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the 7️⃣ brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.
The campaign will go 7️⃣ live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s 7️⃣ customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates 7️⃣ in Budapest and Prague.
