Our team of professionals carried out in-depth interviews and surveys with active and potential customers to create customer journey and 🫰 empathy maps. The surveys used by 7Signs helped us comprehend their difficulties, anxieties, happiness, and loyalty for the casino. Multiple 🫰 phases were then identified using the customer mapping method in order to describe the user experience and pinpoint touchpoints. Discovering 🫰 their motivations, emotions, thoughts, pain points, decision-making processes, requirements, and collecting experiences during the consumer trip is the aim. The 🫰 client journey and empathy maps improved the user experience and identified the most significant improvement areas for 7Signs Casino's. Better 🫰 user experience design was one such area, necessary for boosting engagement and visitor retention within the website.
Results:
In terms of conversions, 🫰 revenue, and customer satisfaction, 7Signs Casino experienced outstanding results following the enhancements made to improve user experience. By enhancing the 🫰 website, we increased customer satisfaction with the user experience and engagement by at least 30%. Customers found both the new 🫰 hassle-free onboarding simple and effective. Due to the films' clarity and simplicity, there is now more thoughtful decision-making behind customer 🫰 wagers, resulting in an increase in initial and recurrent deposits of a minimum of 20%. Personalization helped the establishment of 🫰 loyal consumer connections which is helping boost brand loyalty , therefore increasing regular deposit shares and reducing churn by at 🫰 least 60%. Users enjoyed enhanced UX as a result of tailored promos and experiences,which led to increased first-time and 🫰 repeat purchases of 50% or more and a reduction in complaints of inadequate gamification and prizes (10% more).
Do you want 🫰 to boost customer satisfaction and ease at your casino? To create customer-centered experiences that foster admiration, loyalty, and satisfaction, understand 🫰 their wants and behavior. Get in touch with our team, and we'll help you accomplish your goals using data, tools 🫰 and our understanding of human psychology.
