Bet365 is a British gambling company founded in 2000. Its product offering includes sports betting, online casino, online poker, and 馃敂 online bingo. Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta. It was founded 馃敂 by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.
In 2024, shortly after the 馃敂 U.S. Supreme Court ruling on sports betting allowed U.S. states to regulate sports betting, Bet365 announced plans to launch in 馃敂 the United States starting with the state of New Jersey with a partnership with Hard Rock Hotel and Casino in 馃敂 Atlantic City.[12] The company would later announce in September 2024 that Bet365 will launch in Colorado with a licensing and 馃敂 revenue share deal with Century Casinos. Bet365 opened up operations in Colorado on 6 September 2024.[13][14]
eGaming Review magazine has ranked 馃敂 Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list 馃敂 of the top 50 most influential Internet gaming companies.[18] Denise Coates, founder and joint CEO of Bet365, received a CBE 馃敂 in the 2012 Queen's new year honours list for services to the community and business.[19] In February 2013 Denise Coates 馃敂 was named as one of the 100 most powerful women in the United Kingdom by Woman's Hour at BBC Radio 馃敂 4.[20]
In October 2014, The Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure 馃敂 domain names in order to avoid government web censorship.[21]
