Palmeiras was founded in August 1914, represented by the eight stars on the club's crest. According to the information gathered, 馃挶 the eight stars make direct reference to the month of August, signifying the club's birthdate. Even though there are eight 馃挶 stars, Palmeiras proudly displays a ninth red star on special occasions, symbolizing the Copa Rio de 1951 victory, considered the 馃挶 first-ever club World Championship.
Once I found out about the significance of the eight stars to the fans of Palmeiras, these 馃挶 eight stars began to feel more personal and meaningful. I had a burning desire to know how those stars impacted 馃挶 the fan base and learn how the team interacted with their supporters. As the true essence of these stars stood 馃挶 out, I grasped the need to not only celebrate their meaning but also utilize this symbol to strengthen fans' connections 馃挶 with the club.
In an attempt to strengthen that bond between fan and team, I started the "Verde e Branco Stars" 馃挶 program, aimed directly at Palmeiras' most devoted fans who display their passion and support furthest. Members are encouraged and given 馃挶 access to special events and Palmeiras merchandise - star T-shirts, badges, and other exclusive memorabilia celebrating the club crest and 馃挶 the eight stars.
Following the implementation of the program in June 2024, the number of passionate Palmeiras fans continued to swell 馃挶 significantly, with many new "Verde e Branco Stars" participating. As a direct result of this uptick in dedicated participants, the 馃挶 merchandise sales jumped, leading to higher Palmeiras profits. More impressive than the funds generated was the formation of a stronger 馃挶 collective identity rooted in the club's proud history and tradition.
Throughout my analysis, I realized that harnessing the psychological impact of 馃挶 these symbols in both understanding and relating to human cognitive processing improved my project's outcomes beyond expectations. Leveraging the power 馃挶 of empathic designs enabled and enhanced the connection between fans with their affection and dedication towards the club.
