Background of the Case:
In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users 2锔忊儯 and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part 2锔忊儯 of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and 2锔忊儯 engage users interested in entertainment and sports betting in the Brazilian market.
Description of the Case:
We leveraged the hype of 2锔忊儯 the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on 2锔忊儯 creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging 2锔忊儯 categories, lucrative odds, user-friendly interfaces, and secure payment methods.
Implementation Steps:
