Schnell takesover as managing director of Lo SchiffbaudervedIt鈥檚ifficile marketING and business development at Carabao, has left his role, marking the 馃 end of his second stint at the energy drink company.
As managing director, it my mission to make energy drinks fun 馃 again, bring back that originality and authenticity. Thirty thr鈥檚 what we did with Lo, taking something that was tired and 馃 bringing it back to life.
Schell takes over the top job from Vincent Stallen, who was instrumental in the brand's UK 馃 launch more tha. He spent eight years at the company before taking a newly created role within theC & a 馃 brand part of AB InBev, where he will concentrated accelerating the growth of ontrary.
He latter admit鈥檚 that his unexpected departure 馃 from Carabao wa. Not so much differFrent from that of predecessor. I loved my time at Carabao, I loved the 馃 team, but i never thought l鈥檇 miss the process鈥檚 hustle and bustle. During my second Tenure at Carabao, l looked 馃 around and thought: 鈥楧 you know what? It鈥檚not the right environment for me anymore.
Carabao currently holds as eight percent market 馃 share of the UK鈥檚 拢756m energy drinks market, according to the latest Nielsen data. With plans to renovated its entire 馃 squad of ambassadors - including previous snooker world champion Shaun Murphy - the brand is hoping to take another sizable 馃 chunk out of market leader Red Bull鈥檚 dominance.
