Background of the Case:
In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users 鈾ｏ笍 and the legalization of online gambling in 2024, the market potential is evident. I got the opportunity to be part 鈾ｏ笍 of a dynamic team working on the online betting business targeting the Oscar 2024. The challenge was to attract and 鈾ｏ笍 engage users interested in entertainment and sports betting in the Brazilian market.
Description of the Case:
We leveraged the hype of 鈾ｏ笍 the Oscars by offering various odds and opportunities to bet on the winners across the different categories. We focused on 鈾ｏ笍 creating targeted & eye-catching advertisements (landing pages, social media, email marketing) that highlighted the ease use of our platform, wide-ranging 鈾ｏ笍 categories, lucrative odds, user-friendly interfaces, and secure payment methods.
Implementation Steps:
